Application Areas

Campaign Management
Patterns in consumer behavior can be found from purchase log data. They includes rules such as "a customer who bought an item A will probably buy item B", or associations between purchase behavior and demographic characteristics such as age or gender.

These patterns can be utilized for finding an optimal group of customers to recommend a certain campaign, and furthermore, the response data can be analyzed to find factors which improve the campaign response.

Logistics
As the number of products increases, the management of these demands are becomming more and more difficult. An analysis of order data will reveal underlying mechanism behind commodity demand. These patterns can be utilized to prevent certain patterns of shortages.

Customer Management
The logs of purchaces, complaints or questionnaire responses — all these data can be used to improve the process of acquisition and retention of customers. The hypotheses on relationships between customer behavior can be examined based on accumulated data to implement measures to enhance the lifetime values of customers.

Research
Having a trouble in analyzing experimental data? Use Natto to find out a clue. It helps you find relationships between variables quickly to set the direction for further analysis. The simplification of complexly related phenomenons may result in unexpected discoveries.